It's Free Initiative
Have you ever heard that salvation is a free gift from God?
It's Free Initiative equips believers to share the Gospel with confidence — one conversation at a time.
Our Mission
Empowering believers to spread the Gospel
We train and equip individuals to confidently ask the most important question anyone can hear. Through one-day training sessions and community outreach, we're building a movement of Gospel-sharing believers across the country.
"For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord."
— Romans 6:23
Get Equipped
One Day.
One Question.
Lasting Impact.
Our one-day training session prepares you to share the Gospel with clarity and confidence. Learn how to start conversations, ask the right question, and trust God with the results. No experience required — just a willing heart.
- One-day intensive format
- Practical, hands-on outreach training
- Open to individuals and groups
Spread the Word
Wear the Message
Our merchandise is designed to start conversations. Every item carries the message — and Romans 6:23 on the back.
It's Free Yard Sign
Bold yard sign with Romans 6:23 on the back. Plant it in your neighborhood and let it do the talking.
View Details →It's Free T-Shirt
Wear the message. Our signature shirt features the logo on the front and Romans 6:23 on the back.
View Details →Outreach Bundle
Everything you need to equip your group — signs, shirts, and training materials.
View Details →
"For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast."
— Ephesians 2:8-9
Join the Campaign
The message is urgent. The time is now.
Every conversation is an opportunity. Every believer is equipped. Join thousands of Christians who are sharing the most important question anyone can hear.